Neglect becomes
possibility.
We walk into bank-owned shells — stained carpet, stripped fixtures, hollow rooms that echo — and stage them into properties buyers can picture living in.
847
Properties Staged
67%
Avg DOM Reduction
$2.3M
Recovered List Value
Room by Room
The Walk-Through.
Every property is a sequence of rooms. Each room is a decision point. We stage the decisions.
01 · Entry
The threshold sets the price.
Buyers decide in the first 8 seconds. A vacant entry — bare walls, hollow echo, institutional-grade nothing — tells every body that walked through a door here gave up. We set a console. We hang a mirror. We make the first impression earn its keep.
8s
Buyer decision window
02 · Living
Furniture defines square footage.
An empty 18×22 room photographs like a warehouse. The same room with a properly scaled sectional, a layered rug, and practical lighting reads as generous, livable, aspirational. We have never staged a living room that didn't add perceived value. Not once.
+14%
Perceived value increase
03 · Kitchen
Condition codes don't close deals. Kitchens do.
REO condition reports grade kitchens C3 to C6. Buyers grade them by whether they can picture Sunday morning in them. A staged kitchen — cutting board, ceramic canisters, a single plant on the sill — converts the appraiser's notation into a buyer's daydream.
3.2×
ROI vs. cost of staging
04 · Primary Bedroom
The room that closes the offer.
Loss mitigation officers track carrying cost per diem. The primary bedroom is where that carrying cost either ends or compounds. A bed properly made — linen duvet, layered pillows, a nightstand with a single book — is worth approximately $4,200 in list-price recovery per our 2024 portfolio data.
$4,200
Avg list-price recovery
Case Study · 4821 Mercer Ave, Detroit MI
190 days vacant.
11 days under contract.
This single-family REO sat on the CitiBank portfolio from March through September 2024. Carrying cost: approximately $28,400. Turnkey staged it over two days. It received three offers in the first week back on market and closed at 98.6% of list.
190→11
Days on Market
Before vs. After
$28.4K
Carrying Cost Saved
Estimated recovery
98.6%
Closed to List Price
vs. 91.2% vacant avg
3
Competing Offers
First week back on market
How It Works
Three phases.
One invoice.
Asset managers don't have time for vendors who require hand-holding. Our process is designed around your portfolio workflow — not the other way around.
Assess
On-site diagnostic. Not a phone call.
A Turnkey advisor walks the property before a single piece of furniture is ordered. We photograph every room, note condition codes, map traffic flow, and identify the three rooms that will win or lose the listing. You receive a written Staging Priority Report within 24 hours.
Typical turnaround: 24 hrs
Stage
Two-day install. Furniture, art, soft goods — all of it.
Our crew arrives with a full truck. We don't rent piecemeal from a catalogue; we curate for the property's price point, neighborhood comp set, and target buyer profile. Every room is photographed at completion with professional lighting.
Install window: 48 hrs
Close
We stay in until the contract is signed.
Staging stays in the property for 90 days — or until closing, whichever comes first. If your listing needs a price adjustment or a re-photo, we return. Your days-on-market clock is our accountability metric too.
90-day staging window
From the Portfolio Managers
The numbers don't lie.
Neither do our clients.
"We had 23 units sitting in our Michigan REO book — average DOM was 148 days. After Turnkey staged the first 8, the average dropped to 41. I've since given them our entire portfolio."
Deborah Kowalski
REO Asset Manager
Midwest Regional Bank
"The crew understands the REO context — they're not staging for a luxury listing, they're staging for a distressed asset that needs to move. The distinction matters enormously at scale."
Marcus Oduya
Loss Mitigation Officer
First Heritage Financial
"My listings were photographing like crime scenes. One call to Turnkey and three days later I had a property that looked like a magazine shoot. Offer in six days."
Renata Espinoza
REO Listing Specialist
Coldwell Banker — Detroit Metro
Free PDF
The REO Staging Playbook
12 properties · 12 transformations · the numbers behind each
Free Download
The numbers behind
twelve transformations.
Real properties. Real condition codes. Real days-on-market data before and after staging. The Playbook is what we hand to every new asset manager client — because the data does the selling, not us.
- ◆DOM reduction data across 12 property types
- ◆Condition code C3–C6 staging ROI breakdown
- ◆Photography checklist for REO listings
- ◆Portfolio pricing structure for 10+ unit books
Five Questions. One Diagnosis.
Score your
listing now.
Tell us what you're working with. We'll tell you exactly which staging tier applies, the estimated ROI range, and how fast we can have a crew on site.